While working at the Foxtel channel Arena, I was tasked with the development of a full frame look for the launch of the Days of Our Lives campaign.  This look would later be adopted as part of the overall channel rebrand for full frame graphics.  The piece while simple, utilises images and iconic symbolism of the classic show "Days of Our Lives", in addition, the look incorporates aspects of the preexisting channel branding (such as the Arena Triangle which appears to push footage onto frame).  Foxtel management was extremely happy with the overall look of the piece.
 
Client Foxtel - Arena
Creative Director Mark S.
Producer Ryan P.
Designer Chris Angelius
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